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Social media management

Make your Facebook and Instagram pages bring in customers, not just likes.

Most business pages post when someone remembers, boost whatever is handy and never learn what it returned. I run social as a channel: organic and paid together, built on what your customers respond to, and reported against the goal you care about.

Get your free social media audit What's included

Signs your page is leaving money on the table

  • Posts go out, but inquiries, bookings or sales do not move
  • Boosts get a budget and a hope, not an audience and a goal
  • Comments and messages sit unanswered for days
  • No one can say which post brought in the last ten customers
  • The page does not look like your storefront, website or print

What's included

  • Strategy and editorial calendarsPlatform plans, content pillars and monthly calendars based on what has already performed.
  • Content creationPosts, captions, short video scripts and creative direction, in your voice.
  • Paid social and boostingTargeted campaigns with creative testing and budget pacing.
  • Community managementTimely replies and moderation so your brand sounds like itself every day.
  • ReportingA monthly dashboard tied to inquiries, bookings or sales, not just followers.

How we'll work

  1. Step 1

    Audit

    I review your pages and recent posts, then send a short report within 5 business days: what is working, what is not and the three changes I would make first. No obligation.

  2. Step 2

    Plan

    We set the goal, the platforms, the cadence and the budget for organic and paid.

  3. Step 3

    Run

    Calendar, content, replies and campaigns, handled or handed over with a playbook.

  4. Step 4

    Report

    A monthly report that ties the channel to business results, not vanity numbers.

Results

On a Fortune 100 brand's channels, engagement rose 140% in one year while paid social spend fell 95%. For a clinical research organization, I set up one LinkedIn operating model, content calendar and executive dashboard across five brands. For a life-sciences loyalty program, I grew Instagram reach on organic content alone.

See all results

Questions I get asked

  • Which platforms do you manage?

    Facebook, Instagram, LinkedIn, TikTok, YouTube, X and Pinterest.

  • Do you create the content or just post it?

    Both. I plan, write and direct content, and coordinate photo or video shoots when needed.

  • How often will you post?

    It depends on your audience and goals. The audit includes a recommended cadence.

Is your page doing as much as it could for your business? Find out for free.

Get your free social media audit