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Traditional marketing

Offline marketing that earns trust, and still gets measured.

Print, signage, events and local media still build reach and credibility, especially for businesses that depend on foot traffic or face-to-face sales. The problem is that they are rarely tracked. I plan offline channels alongside digital, with codes, landing pages and offers that show what each piece returned.

Who this is for

  • Local and seasonal businesses that live on foot traffic
  • B2B companies that sell at trade shows and events
  • Brands whose print and digital look like two different companies

What's included

  • Print and direct mailPostcards, brochures and sales sheets with tracking built in.
  • Signage and point of saleStorefront, in-store and out-of-home pieces that match your brand.
  • Trade shows and eventsBooth planning, event content and follow-up that turns visits into leads.
  • Local media and PRRadio, local broadcast and press outreach.
  • Brand identity and guidelinesA consistent look and voice across every channel.
  • Vendor and agency managementI manage printers, designers and agencies so you do not have to.

How we'll work

  1. Step 1

    Review

    I look at your current materials, events and local presence.

  2. Step 2

    Plan

    We choose the channels that fit your customers and set a way to measure each one.

  3. Step 3

    Produce

    I write, direct and manage production through launch.

  4. Step 4

    Measure

    Response codes, landing pages and lead tracking show what paid off.

Results

At a Fortune 100 materials company, I ran cross-brand trade-show programming across the Americas and co-directed the launch shoot for a new premium product collection, with earned coverage in three trade publications. I have also worked with local construction firms and seasonal beach retail.

See all results

Questions I get asked

  • Is print still worth it?

    For many local and B2B businesses, yes, when it is targeted and tracked. I will tell you if it is not for yours.

  • Do you handle printing and production?

    I manage vendors and production from brief to delivery. Printing costs are billed separately.

Make your print, events and local media prove themselves.

Book a free consultation